vitamin shares in 6 Telly Awards
The Winners of the 31st Annual Telly Awards have been announced. With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
For its 31st season, The Telly Awards joined forces with YouTube to give the public the power to view and rate videos submitted as part of the first ever People's Telly Awards. Now, in addition to recognition from the Silver Telly Council, the judging panel that selects Telly Award winners, the Internet community helped decide this year's People's Telly Award Winners
A music video by the band Maroon 5 that was directed by Bob Carmichael and features design, visual effects and post production work by Vitamin has won 5 Silver Awards at the 31st Annual Telly Awards. The video won the award as part of the competition’s new People’s Tellys category, co‐sponsored by YouTube, in which the public picked the winners. The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Titled “The Story,” the video consists of hundreds of still photographs taken by Carmichael, an Academy Award‐nominated, Emmy Award‐winning commercial director and a Nikon‐featured music photographer, during the band’s 2008‐2009 World Tour with dazzling animation and graphics applied by a team of artists from Vitamin. The video climaxes with performances by the band in Washington, D.C. during official inaugural balls celebrating the election of President Barack Obama.
Carmichael, editor Brad Wetmore and Vitamin Creative Director Danny DelPurgatorio, who had collaborated on an earlier Maroon 5 video, reprised their roles to create the second generation of a unique video format they call “Photographic Video.” Vitamin’s team of designers and artists enhanced the photographs by applying bright, poppy graphics and color treatments. Thegraphic elements emerge organically from the photos and help drive the story by linking still frames together and creating dazzling transitions.
The Story made its world debut on the website for the charitable group, Harlem Children’s Zone. It was done to draw attention to the group’s work in providing educational and social services in its community.
1. STORY ‐ Campaign ‐ Not‐for‐Profit
2. STORY ‐ Music Video
3. STORY ‐ Editing
4. STORY ‐Graphics
5. STORY ‐ Music Video/Concert
6. STORY ‐ People’s Award for Online Video